Creative Director overseeing IRL experience that opened the mansion from the popular mobile game, Merge Mansion. Under my oversight our team crafted a mystery so intriguing that the worlds best detectives and celebrity sleuths had to find out for themselves what was going on inside these walls.
Brought together experts in the field of immersive theatre and world building, JFI Productions and Scout Expeditions, we built a truly magical experience that let fans into the universe of a cozy mobile game.
All along the way it was captured for a wider release to hungry audiences.
Creative Director for pre-production of the event while at AGENC.
Worked closely with my team of designers to deliver a stunning recreation of the iconic Dior bottle, complete with a myriad of experiential touch points inside.
Creative Director for pre-production of the event at AGENC.
Worked closely with my team of designers to deliver a stunning recreation of the iconic Dior bottle, complete with a myriad of experiential touch points inside.
While working as Creative Director at AGENC
Art Director
Handled production and install of all graphics, fabrication, and stage designs.
The Uber Elevate Summit brought together 1200+ attendees for 2 days of technical sessions, hands-on demos, and evening networking events.
Creative Director
Our team designed, fabricated, and activated the entire HP Dreamland presence at Coachella 2019.
HP was a sponsor of the Coachella Valley Music and Arts Festival for the third year in a row. As Creative Director for Infinity Marketing Team, my team concepted and executed a Dreamland of creativity that not only embraced and encouraged the intersection of art, music, and technology, but invited attendees to use their personal style and inspirations to create their own truly unique experience within the HP Lounge and Antarctic.
Intel’s Future Night Market
NRF 2020
Creative Director
Concept, Graphic management and install, Fabrication Drawings and management.
Focusing on the rise of experiential retail and tech driven innovation that Intel provides all of its partners in this mini-mall kiosk driven night market of the future.
HP’s activations were divided up into three areas—the HP Lounge, Antarctic and the Drone experience—but with new concepts and themes this year. The goal behind all of the eye-popping, color-rich activations was to immerse attendees in the power of HP’s technology.
The 2018 motif was “Digital Eden,” where digital artistry meets sustainability. Upon entering the HP Lounge, festival goers were enveloped by gigantic, blooming, colored LED flowers and vines overhead, powered by XBook X2s. Guests could use HP’s Digital Inking stylus technology to control color combinations and witness their creations come to life. At the “Hydration Art” station attendees designed their own graphics that were printed and placed on water bottles using the technology of the HP Pavillion x360, with water refill stations on hand as well. A light painting experience allowed participants in pairs to paint text or images with their desired color, thickness, patterns and stickers, which transformed into a custom, shareable video art piece.
Creative Director for a tech partner lounge at Coachella + Panorama 2018
Queen Mary
Creative Director 2014 - 2016 (3 seasons)
Dark Harbor brings the true haunted tales of The Queen Mary to life, offering the most authentically frightening experience available. Dark Harbor’s Sinister Seven Spirits: Ringmaster, Captain, Samuel the Savage, Graceful Gale, Half-Hatch Henry, Scary Mary and the newest malevolent resident haunted the grounds of Dark Harbor nightly.
Creative Director for Queen Mary’s Dark Harbor
Creative Director for Queen Mary’s Dark Harbor
Produced 360 dome content pieces two years in a row, partnering digital artists with HP products to create the ultimate partnership of digital artistry, music, and technology.
Produced Underwater 360 content for Coachella 2019
Produced 360 content for Coachella and Panorama 2018.
In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey Street with an illustration by French artist and HP collaborator Moon that enveloped the exterior façade of the 3,500-square-foot venue.
The activations and engagements inside and out were all powered by HP Z products—in particular, the ZBook x2. Outside there were product vignettes and tables in a patio space for attendees to relax in. Brand ambassadors in hip jean jackets with branded HP and Intel pins welcomed attendees and directed them around the event. A “Keep Reinventing” neon sign hung above the entrance.
